Slogans. Over the years I've used a few.
They reflected me at different times.
One of my first was:
” Make them pay.”
Pretty bold and aggressive.
Caught some flack for it.
” It pays to call Charlie.”
Not aggressive enough.
” Knuckles of brass… heart of gold.”
Talk about aggressive.
I was uncomfortable about it because it didn't feel right saying those things about myself.
That's for others to say.
In fact, that's how I got it.
It was a recommendation by a client with a knack for marketing.
” Helping the injured restore their lives.”
Seems appropriate for me in this stage of my career.
There's been one constant theme from the start.
I've always said: ” It costs nothing to meet with me & I don't get paid unless you win.”
The only change I'd consider is one word: “unless” to ” until”.
Thanks for reading.